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FEATURES AND BENEFITS OF SUPERSAVER CANADA
The SuperSaver Canada’s money saving reputation combined with its direct home
distribution frequency assures that the advertisers message is received and read.
The reader in each distribution area becomes familiar with the savings and information
contained in each publication.
IMMEDIATE MARKET:
Choose geographic areas and production specifications to suit each clients
needs and budget.
FLEXIBILITY:
Each advertisement is designed and produced to attract the clients prime prospects and
achieve maximum results.
CUSTOMIZATION:
Low all inclusive costs and an immediate market distribution ensures greater repetition,
maximizing frequency and penetration.
EXPOSURE:
Clients pay only a fraction of the cost, while enjoying all the benefits of full colour
direct distribution print advertising.
LOW COST:
Repeat client rate of over 90% makes SuperSaver Canada leader in
the advertising industry.
REPETITION:
The right product with the right message by each client = RESULTS! Only
SuperSaver Canada can offer the client the results that they are looking for at
a fraction of the cost that they would normally
pay for full colour direct distribution print advertising.
WEB SITE SUPPORT:
SuperSaver Canada posts all issues on-line at www.supersavercanada.com.
All issues are available to be printed from the web site.
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SUPERSAVER CANADA WILL INCREASE YOUR CORPORATE IMAGE
OVER 4 MILLION COPIES DELIVERED ANNUALLY!
Projected Change in Frequency of Using Various Media (% of Advertisers)
Direct Mail is a preferred advertising vehicle for the future!
Overall opinions of companies that use direct mail are more positive than for companies that use other direct marketing media.
You'll love how good we make you look. Our full colour format produced on high gloss paper stock, naturally makes a better impression with consumers than loose inserts, black and white newspaper ads, or envelopes stuffed with loose coupons. We work closely with your business to create your full colour ad for this attractive magazine format, with proven readership, usage, effectiveness and staying power.
Independent research and the experience of our advertising clients have shown typical
consumers of SuperSaver Canada magazine keep the latest issue for 6 to 8 weeks. And, they thumb through it over and over again whenever they’re looking for extra savings. Readily disposable media like newspapers, shoppers and lose coupons just don’t compare. Your ads have great shelf life. And, if you want your business better known now and best positioned when consumers are in the market to spend money on your kind of product or service, consistent presence with SuperSaver Canada will prove to be quite profitable for you.
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WHY CHOOSE SUPERSAVER CANADA?
SuperSaver Canada has become the medium of choice for marketers who want a better return on their advertising investment. It enables you to promote your products and services and communicate your message directly to targeted neighbourhoods. Plus it arrives in the uncluttered and welcomed environment of the mail so people can read it when they want to.
Businesses and organizations of all sizes can use this advertising
medium to:
• Offer discounts and increase sales;
• Increase your visibility;
• Increase in-store traffic;
• Encourage consumers to try your products and services;
• Increase the image of your business;
• Generate leads for your sales force;
• Hold contests;
Direct Mail lets you break through the advertising clutter!
Although Canadians are exposed to hundreds of advertising messages each day,
Canada Post delivers an average of only 2 items of addressed mail and 1 item of
unaddressed mail daily.
Source: Canada Post Annual Report
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